The reading room / Launch edition
Businesses worth
a closer read.
Study Indian D2C brands by category, then examine the buying journeys behind them. Follow the sources and choose a test for your own store.
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Nykaa · Content & commerce
Nykaa marketing strategy: content that sells
Nykaa connects beauty education, creators and shoppable content to product discovery. Study the approach and build a buying-question test for your own store.
06 Nov 2026 · 7 min read - ↗
Lenskart · Distribution & service
Lenskart business model: beyond the online store
Lenskart combines eyewear sales, physical service, manufacturing and Gold membership. Study how its business model connects discovery with a completed purchase.
06 Nov 2026 · 7 min read - ↗
boAt · Positioning & demand
boAt marketing strategy: demand meets distribution
boAt connects brand partnerships and product messaging with marketplace, store and website distribution. Build a promotion test around delivered-order contribution.
06 Nov 2026 · 7 min read - ↗
Indian D2C brands · Categories & business models
Top D2C brands in India: a sourced list
Indian D2C brands include Lenskart, Licious, Mamaearth, Minimalist, SUGAR Cosmetics and The Souled Store. Compare their categories and sourced founding years.
06 Nov 2026 · 7 min read
From reading to doing
Put your brand
under the same lens.
A free review of your positioning, offer, ads and site. Leave with a set of growth tests to work on.